in Football Management terms just about ANY manager in the world has ‘failed’ at sometime if they have been in the job long enough, if you judge getting the sack as failing. In football that logic goes out of the window. You have NOT failed just because you get the sack, it is just part and parcel of this stupid merry go round that has occurred with the introduction of such ridiculous money into the game.

Ok I paid something like £200 million for the club recently and the ONLY reason I did that is because I can hopefully make mega money IF the club stays if the PL, both by exploiting the WBA and EPL link in China as well as income from the club. My only risk is that the PL money disappears, (so I pray to the good lord Sky TV and overseas rights each night before I go to bed).

Now I have to appoint a new Manager due to the lack of points being accumulated so far this season and the risk that my income and investment may be at risk due to something called relegation! Do I minimise the risk of losing out by taking a chance on someone who hasn’t even done this pressure job before or do I take on someone who has experience and has a good chance of keeping me in the PL at the end of the season.

I know which one I would take and so will Mr Lai. This is the real world, real money at risk and big bucks at that even if I am a multi millionaire.