They want us to spend money at the ground! During the conference they said that the match day experience needs to be better.
When you visit the top clubs they have “fan parks” like at Anfield where there are different food and drink stalls everywhere and seating!
I reckon something like this or purpose built buildings will start to rise around Oakwell starting with the old school site which is now clear? This will entice supporters to the ground rather than spending money in town.