Unilever, have very ethical approach to business and are considered leaders in developing sustainable products in an ethical way.
This move is consistent with their ethics and brand development and demonstrates that businesses are starting to understand that they have a fundamental role to play in how society works. The business case is clear but it will play out over the longer term.

I did post something on here about due regard for environment in football. Environment is also a very strong driver with Unilever and is also a part of their sustainability objectives (I didn’t go down too well TBH) which is why companies like Unilever need to show strong leadership in issues like this.
PS with governments around the world more concerned with populist politics the role played by the likes of Unilevers, M & S, Interserve, Skanska et al are increasingly becoming more important to preserve the fabric of society.