Quote Originally Posted by Zippity View Post
In terms of generating income, it's a fair question and my answer would be no.

For me, the name of our ground is synonymous with so much of our heritage-our history and the bond with the city-that changing it wouldn't be worth it at any price. Football has already lost too much of its soul.

As to the wider issue, the name change was probably the final straw with Ashley for me. It's a shame JR isn't around because he was really good with the financial stuff but there's loads out there about how little we've progressed our income streams especially compared to clubs we were on a par with when Ashley first arrived. Fact is, he should be doing more to bring in more money-not making the club pay Sports Direct for their strips, not advertising throughout the ground for for free and all the other stuff. Getting money for changing the name of the ground would be another two fingers to the fans.

And before anyone argues about the lack of interest on his 'loan' and why shouldn't he advertise at his club for free...that has to work both ways: he's happy enough to siphon off money from NUFC to Sports Direct-including the lack of advertising rights payments-but when it's the other way round the club have to pay Sports Direct for kit??

Pfft
Well said.

New stadium would be a different matter but for St. James, even for £8 million i wouldn't want it.

Fully agree we should be maximising our income streams a hell of a lot more.