There's no end to what these Royals can do!

[rolymiller]

You miss an important point about newspaper choice Kerr. You say people naturally tend to choose right wing rags. I would argue that the reason they do this is more to do with readers wanting some thing easy to dip into at the breakfast table and nowt initially to do with political choice.

Most people aint bothered about politics generally when they buy a newspaper and tend to buy it to look at other things eg tv listings, sport, fashion, general news headlines etc it is only at Election times when they really take note of political opinions. The thing is lefty newspapers tend to be serious stuff eg the Guardian, Observer (I'm not going to put independent in cos it aint left). Because people dont want to wade through hard analysis they will avoid these kinds of papers. I know that this similarly applies similarly to right wing papers like the Times and Telegraph but here's when it gets naughty: Newspapers like the Sun, Mail, star, Express (Tory rags) all have that easy to readness if you like that you can read at the breakfast table BUT they are loaded with right wing messages as well.

During election times when people are choosing who to vote for these messages get screamed out on fronts of newspapers. Not only that left wing politics/ politicians are savaged at the same time. Its very clever what the Murdochs of this world do to win over potential left wing voters and floaters.

So in effect these newspapers hide their political message behind a veneer of trivia. Hard leftys will read the Guardian and Observer, Hard righties will read the Times/ Telegraph the floaters will read the crappy stuff eg Sun etc because it ie easy to read and that suits right wing newspaper owners because when it comes round to election time their audience is primed.