On this topic I defer to Aaron Banks, main funder of the Leave.EU campaign and man who forgets about being offered Russian goldmines in meetings with the Russian ambassador he also forgot about.

Not to mention the man behind a campaign which broke electoral rules, and true British patriot who outsources his business's call centre to South Africa because it makes him more money.

On the topic of the two differing campaign strategies he said: "Facts don’t work. The remain campaign featured fact, fact, fact, fact, fact. It just doesn’t work. You have got to connect with people emotionally. It’s the Trump success.”

So you got emotion. You got sunlit uplands, you got independence day, you stopped the 80 million Turks who were never coming anyway, but please let's not pretend it was a fair and honest campaign.