O/T How do iPro Sport make any money?

[great_fire]

They're our official drinks partner and partner with 7 other clubs, and they used to sponsor Derby County's stadium.

Yet they're not sold in any supermarkets or corner shops and I've only seen their drinks on sale once, at a petrol station, and the next time I went there they were no longer on sale.

I bought one that time since they're so rare and it was nothing special and overpriced.

[Godsend.F.C.]

iPro Sport have contracts with Championship, League 1, League 2, FA of Ireland, International teams within Rugby, Cricket, Netball, Basketball, Cycling and Running Associations.
They cast the net Far and wide.

[Silly-miller]

I’ve seen em in vending machines in gyms and collages never looked for them so I can’t say about supermarkets

[great_fire]

iPro Sport have contracts with Championship, League 1, League 2, FA of Ireland, International teams within Rugby, Cricket, Netball, Basketball, Cycling and Running Associations.
They cast the net Far and wide.

But I thought iPro paid them?

It's sponsorship isn't it?

I need Kempo to come back and explain how they make a buck.

[Godsend.F.C.]

Supply and demand.
Athletes drink quite a lot of it.

[great_fire]

Supply and demand.
Athletes drink quite a lot of it.

The teams and athletes they sponsor get it for free.

Then the idea is that members of the public buy it after seeing their team/ sporting hero drinking it.

But you can't buy it anywhere.

Doesn't make any sense to me.

[WanChaiMiller]

iPro Sport have contracts with Championship, League 1, League 2, FA of Ireland, International teams within Rugby, Cricket, Netball, Basketball, Cycling and Running Associations.
They cast the net Far and wide.

These are all sponsorship deals.

[Pocket rocket]

It’s used a lot with boxing and mixed martial arts.
Sell quite a lot of it to members and general fitness fanatics great fire.

[wendun]

It’s used a lot with boxing and mixed martial arts.
Sell quite a lot of it to members and general fitness fanatics great fire.

Which is probably why I've never heard of it.

[WanChaiMiller]

It’s used a lot with boxing and mixed martial arts.
Sell quite a lot of it to members and general fitness fanatics great fire.

They do a lot through vending in health clubs /gyms, universities and colleges with some retail. A guy I know was a director at Ipro. I dont see how they make enough sales to cover the sponsorship. Derby was £7m over 10 years. Every deal is sponsorship based (eg Loughborough Uni Sport). Someone at the top must have started with a huge wedge of cash.