I think one of the problems we have is that we have to drink what we are given in that effectively 3 or so conglomerates control global brewing brands. Lager sadly is a victim of this with tepid rubbish like Fosters served at every pub you go in to. By contrast, lager can also be one of the very best drinks imo. A genuine Czech Budvar or having spent several holidays in Bavaria, a Lowenbrau or Hoffbrau take some beating. There are some world class lagers but sadly we seem to get a lot of utter s*it all brewed in burton upon Trent