Quote Originally Posted by BCram View Post
Maybe there will be a boost in sales because we are playing better and depending on who is relegated we might be fav's to go up next season, in the event we don't get promotion via the play offs.

Any idea how much money is actually raised by ST holders. I think there was comment a couple of seasons ago that if we could get 1000 more ST's sold that would cover the loss of about £300k. If we have 3500 ST holders then using the numbers that would mean the ST's are worth £1.05m. 10% drop as suggested might add £100k to the losses. When you take into account the level of wages being paid it seems to me that this will be where the reductions in costs can be made, and of course not having a complete revamp in the summer would save at least £500k, IMO.

I think that the Americans have not understood just how important the product on the pitch is. Winning is a given but getting the team playing as if they actually care about the club and their individual performances, has much more of an influence on ST sales than a ST price of £340, or £300, IMO.
Included in the number of season ticket holders will be a number of under 12s paying the princely sum of £1.
I think that the club have yet again got things wrong with the season ticket price for the under 18s which is £115. That is a huge jump for someone moving up from the under 12 age group to the under 18 age group.
The club should be pulling out all the stops to make the season ticket for ****agers up to the age of and including 18 as low as possible.
****agers are a lot more independent and there are lots of other competing attractions possibly at a lower cost which could encourage them to stop attending home games at Dens. That is not including the poor performances by Dundee players each season.