Chien could be "Mr L", sat wearing sunglasses in a heavily guarded room in New York operating a giant European Football Pyramid Ownership Scheme.
He gets people to part with their money with the promise of future riches as clubs develop but, in reality, it is only the men and woman at the top of the pyramid who gather in the money from people paying in at the lower levels.
The beauty of the scheme is the scheme doesn't cost Chien any money to run as the running costs of the clubs are covered by TV income and Season Members.

It only a theory.