So is it purely a glory hunting thing? A lot of people supporting whoever was winning at the time they decided to support a team?

The NE guys who decide to support the cheeks and actually go to games is one thing. To stay up here and not go to games while claiming to support them is another thing altogether. It's up their with those who complain that Scottish football is ****e 'cos there's no money it while staying at home watching Spurs v Leicester on Sky Sports Super Sunday Sport Super Action or whatever.