Yes you are right to suggest he's invested heavily, but so have many wealthy individuals who have adopted a less hands on approach and let the football experts deal with strategy and personnel. Let's say, charitably, that perhaps having a fan as owner is not necessarily as good a thing as we had hoped. We seem to have approached every season as a one off, and displayed little cohesive longer term vision and joined up thinking.

Still, when his interest wanes and someone else comes in, he will own a nice building site for a retail and hotel expansion once he's cleared the site.