I have experience live-streaming sport events in the USA to wider audiences, and manage to do it all by myself.
I know the ins and outs of doing it and sadly the failures of this new streaming service was all to be seen from the start.
Having been a real season ticket holder in the past I was more than happy to support the club in past seasons with the online season ticket. Until this season.
There really is no good excuse as far as I can see.