Phil started this thread by asking about vinyl. Something came to mind this afternoon. When I was a student (1970-75) buying vinyl LP's was still the only way to collect music but they were expensive. Most of us were well into music and each week somebody would buy either Melody Maker or the NME. One time I was looking at one of these and saw a very small advertisement from somebody offering LP's at a much reduced price. This seemed very unusual but it was an offer too good to miss out on and I remember buying The Captain and Me by the Doobie Brothers. It came through the post within a matter of days. The people providing this offer went under the name of Virgin and were run by somebody called Richard Branson