Oh..you mean Ron Atkinson..!Let me explain as I am not hypothesising, over dramatizing, but talking with over fifty years of experience in international finance; particularly risk finance which includes movies and sport. The simple fact is that if you have enough money, you can buy anything you want; including a football club. The fact that you have the money does not mean that you can actually run a football club on a daily basis and make it a success. You can have business plans etc., but unless you employ the right people you will fail and lose all your money. Over 90% of business plans are abandoned on takeover.
Many successful businessmen have tried their luck at buying and owning football clubs. Subsequently, many of these people, experts in their own field, have failed miserably. We have had Ray Trew and Alan Hardy. They came with good intentions and failed. They should be respected and not pillaged as they didn’t arrive to fail.
We have relatively young owners and we all wish them well. However, they have never run a football club. If they had to raise the funds for the purchase of the club through banks and other financial institutions, the salient questions which would have been asked are – “Have you run a football club before?” “What do you know about football in England ?” “Who are you bringing on board to run and manage the club?” Does this individual have a track record?” In my experience they would not have raised the funding.
Now, the Reedtz brothers may have spent years dreaming of owning a football club. And why not? They may have raised money for the dream, formulated business plans and finally looked at actually buying a club. They chose Notts and at that point they should have thrown away their business plan as every club has its own negative history. At the same time, Covid 19 has decimated all business plans and the mightiest of companies have fallen as a result. Personally, I don’t envy them.
The FACTS indicate that we are in a perfect storm and at the moment nothing can be guaranteed for the future particularly when the third wave of Covid arrives.
The Club may have a level of funding, it may have courageous young owners but this is not the time to experiment. In essence, the club has no leadership whatsoever.
It needs a recognised and respected leader with charisma, not necessarily a manager or a director but someone with experience who can help guide and inspire the existing team members; and I am not talking about the usual suspects. I am talking about a big name who could well be retired.


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