Here is an example of the reporting i was in about earlier, all about case numbers:

https://www.bbc.co.uk/news/uk-scotland-57712737

A couple is things strike me about it. The first graph is cases per 100,000 over 14 days. Not 7,(which has always been the reported measure so far) but 14. Secondly, the next graph doesn't have a line for number of deaths. It means there isn't proper context IMHO.