Marc Bola

[Grist_To_The_Mill]

I'm sure that everyone is guilty, in years gone by, but by a different standard as today, of saying or mentioning something...................

...big question is," Why should it matter?"...and to who?

...it's gone too far, pity the media can't stand up to it......but, you can't be part of the solution if you're part of the problem....
....long live free speech.....................

Indeed, Mohammed Ali was very much against mixed marriages, but today just about every advert you see on the tv is a mixed couple.

It’s all part of the brainwashing process to get you to think in a certain way

[South Coast Miller]

Indeed, Mohammed Ali was very much against mixed marriages, but today just about every advert you see on the tv is a mixed couple.

It’s all part of the brainwashing process to get you to think in a certain way

Apparently about 9% of relationships in the UK are mixed race but only about 4% involve someone identifying as British white.

[Grist_To_The_Mill]

Apparently about 9% of relationships in the UK are mixed race but only about 4% involve someone identifying as British white.

Exactly, not what the advertisers would lead you to believe

[CTMilller]

Indeed, Mohammed Ali was very much against mixed marriages, but today just about every advert you see on the tv is a mixed couple.

It’s all part of the brainwashing process to get you to think in a certain way

It's possible, I suppose, Grist, but surely the main aim of product advertizers is to move product rather than to reshape cultural perspectives. Wherever one stands on the desirability of this kind of advertizing, it presumably works - otherwise why spend money on creating it?

I don't think there is any mandate from the TV companies that forces advertizers to follow diversity quotas. All I can assume is that there are enough people from across the UK racial demographic attracted to these adverts to make them worthwhile.

We have the same issue in the US, by the way. Advertizing presents a world where people of colour are the vast majority, are far more affluent than statistics suggest is the case and are fully integrated into society through mixed marriage and shared community. It seems 'aspirational' advertizing sells stuff to a broad demographic range (at least here in California. It would be interesting to see how it's done south of the Mason Dixon line...)

Personally, I don't have any real problem with it. I'm just surprised it works.