It’s not difficult to understand why they bought the club.
A Championship club with no debt and sold for relatively peanuts.
With a prize of £100 million if they can get into the league above.

All they needed to do was introduce a business plan.
It’s a simple plan that takes the club away from hiring loan players and paying out £££millions on journey men.
That strategy has been tried for decades and it causes more clubs to fail than to succeed - see S6.

Our strategy is different - and it’s taking football supporters and pundits time to try and work it out.
Its all based on identifying young talent and then developing them.
As the players are developing - the team is getting stronger.
As the team gets stronger some of those improving young players will be sold and others brought in - but the momentum is still rolling forward.
That momentum will eventually get us to striking distance of the Premier.

There’s genius at work at Barnsley.
I hope it works out for these owners.
It doesn’t matter to me if the owners eventually sell the club and make millions from the sale - because if they do sell the club - then that means of course that someone believes it’s worth buying and investing in.
In other words the club is a business that has players and (hopefully) the ground that are valuable assets.