The most important part of what Doug has said is the part where he refers to the Khaled / Giddings interview ………..
…….. The owners have always been clear that they will develop and sell talent. But the refusal to sign more experienced players, along with chief executive Khaled El-Ahmad’s pronouncement that last season’s successful style of play was shelved as it did not create ‘value in the squad’, depicts the club as a factory of sellable assets with winning games or keeping fans happy secondary ……
Although I believe that was a huge mistake - it can also be said that ‘hindsight is a wonderful thing’.
The owners didn’t purposefully put the club in danger of relegation - but their arrogant reckless behaviour has done just that.
And it’s also worth remembering that the blueprint for the future of the club involves a loop …….
Identify young players - purchase those players - develop those players - sell those players - reinvest money generated by sales back into the squad.
Money generated by sales will go back into the squad.
Which is great - BUT - successful tactics should not be ditched at the drop of a hat, the success of the club is paramount and has to come before sales.
And importantly - although reinvesting money generated by player sales back into the club is admirable and will create a solid base (see S6 for alternative method) - if the owners eventually want to make money out of the club they shouldn’t be reliant solely on that funding - they should also be prepared to invest some of their own money into the club.
The fans don’t want or expect the directors ‘to go crazy’.
But we do expect them to provide players that will give the manager a fighting chance.
As I’ve said previously - the cake is there - it just needs a bit of icing.
I’m not against these owners per se - but they do need to up their game.