I feel the issue here will be that 99.9% of people are or will be fine with it and get on with life. There will be a very small number of people who make a comment either at a ground or on social media (most likely) and then the media will basically laser in on it like wolves and make it worse than it actually is.

That's the reason sky and the BBC are hawking it, they want to report on the expected few negative comments. Don't get me wrong, the negative comments are not wanted or needed but the vast majority of people won't really care, does it matter if he prefers men to women? Not one jot