Swale is quite right with this, but it does apply to the left as well as the right.

They aren't doing it to be seen as woke - yes there are those hangers on, celebrities, media people who tag alongside a cause to be seen to be hip, cool or woke, but thats not woke ideology its ****ing people wanting attention or to be seen to be in with the latest alternative thoughts!

This is where the media and the right wing with its pointless culture wars, actually causes issue, because dumb people follow what they say and are equally proud to be seen as "anti woke".