We lacked ambition with a new ground starting at 12k with potential increases to 16k and an unlikely 20k. We should have just gone for 15-16k, and also offered a better match day experience with a club house.
A safe standing area might bring in more fans, especially ones who currently congregate at back on north stand.
There is an increasing number of t.eenage fans and more families, so still think there is potential to increase home crowd.