No doubting, from a customer perspective, the overall quality of service but the company ethos regarding workers is appalling. Any company that makes this much profit on the backs of poor pay and conditions for the vast majority of its workers (not to mention its tax avoidance methods!) is exactly why Truss and co.'s claims that "profit is not bad" should not be taken at face value. Making profit in itself is, of course, not a morally bad thing - but it is the how's that need challenging.

Sadly, too many of us will continue to use Amazon for cost savings and convenience though. It's a bit like milk and eggs. They may be staples but few will be prepared to spend a bit more on those products that give more of the sales money to the farmers themselves.