It's the way we're going anyway. I think the concept of a national broadcaster funded by the public purse has had its day in the eyes of a growing number of said public.
Regardless of whether we think it's the right direction or the wrong direction, public demand is taking the television news media more in the direction of the printed news media in the sense that channels (like newspapers such as the Sun and the Mirror) are being far more overt and up front about their political bias and marketing themselves to like-minded audiences. It's a continuation of the social media 'echo chambers', where an increasing number of people (especially young people) seek confirmation more than information.
I don't think we'll stop this happening, in fact I think we will see far more television news channels acknowledging their bias that to be honest has always been there in the background. There was never any such thing as an impartial news broadcaster, because they're run by human beings not robots, which begs the question 'What's Worse? - a news channel that falsely claims to be totally impartial/balanced, or a news channel that is honest if not brazen about where it comes from.
I'm all for 'Morning Star' News TV! I'd happily watch that for an hour and then turn over and watch GB News for an hour. I used to watch Russia Today after all!
Unlike a lot of the younger generation, I like to read/watch stuff that challenges my view of the world as well as stuff that agrees with me, otherwise life just gets boring. It's not very stimulating sitting in a room full of people all saying "yes, you're right". We need to be very cautious about the notion that division and disagreement is a bad thing - it's actually a great thing which leads to some of the most creative and best developed ideas and creations. It also engages people in political debate rather than being apathetic. Here's to a more divisive society!
There's two sides to that. The billionaire backers of GB News aim to gradually reduce their funding in favour of mainstream advertising, but there's an organisation called "Stop Funding Hate" who are doing everything they can to scare and initimdate mainstream companies away from buying advertising on GB News. They want to to kill the channel off and prevent its viewers watching what they choose to watch. If we're going to say GB News isn't representative of it's name, then look also into the people behind 'Stop Funding Hate', because their name isn't accurate either.