I doubt that the video has been created with the sole objective of persuading a rich celebrity to invest in our club. In my view it’s a much broader showcase for what the club does beyond having a team in the SPFL, produced with a good humorous vein running through it. It portrays the club as embedded in its community and even if it is only viewed by those in the ML postcode then it will have a positive effect (although there will always be those who wish to criticise any such efforts).
There is also the (very) long-shot possibility that it might just tickle the funny bone of someone with some spare “dosh” to think “these guys are a bit different, maybe I should have a chat to see what they might be offering for a bit of investment?” It is qa bit like going fishing and chucking some bait on the water - the bait (video) itself will never catch a fish, but it might just bring some into range of the real means (negotiations) by which we hook someone who could be a good catch.