Pie and chips
Imagine our club is a cafe that offers only pie & chips
Nothing wrong with pie and chips, a lot of folks like pie and chips, but it gets really boring having pie and chips on every visit.
But then there's the "special" where you can pay in advance for the next 23 plates of pie and chips, a real bargain.
The other alternative though is to wait until later in the year where external costs mean that the pie gets smaller, you get less chips and the price is 10% higher.
But it's still pie and chips and you've got used to your fix of pie and chips every other week, served by the same bloke in the same cafe with the same tablecloths and plastic coated menu cards showing glorious photos of pies.


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