Quote Originally Posted by WTF11 View Post
Ok, so a rather random query after a long day.......

What does the LUFC badge signify? Why can't we have the white rose, or something significant to the City of Leeds, instead of that rather anodyne "thing" that doesn't bear any resemblance to anything?

Unless I am missing miss something?
I believe that a couple of reasons for the badge are.

1. The smiley face and some of the others may not have been protected from an IP perspective.

2. When Wilkinson was in charge he looked at a lot of areas of the club and one was the badge and he wanted something more akin to the badges you see in Serie A and the club went along with it.

It was really the latter aspect that resulted in the change.