LUFC.Badge

[george_kaplan]

I believe that a couple of reasons for the badge are.

1. The smiley face and some of the others may not have been protected from an IP perspective.

2. When Wilkinson was in charge he looked at a lot of areas of the club and one was the badge and he wanted something more akin to the badges you see in Serie A and the club went along with it.

It was really the latter aspect that resulted in the change.

Funny I’d heard that years and years ago about the Italian thing. Not my favourite, more like an emblem for a (Italian)car than a football club badge.
White Rose would be my choice. Cannot see change anytime soon though.

[hopelesslyoptimistic]

Funny I’d heard that years and years ago about the Italian thing. Not my favourite, more like an emblem for a (Italian)car than a football club badge.
White Rose would be my choice. Cannot see change anytime soon though.

Happy with what we have compared to the near miss with the clunking fist that looked like a communist rallying call for Soviet Russia - anyone remember that debacle?

[Monaco_Totty]

One factor that the thread overlooks is mobile phone design impact & another example of how modern tec is taking tradition out of the game.

As all club logos need to stand out on mobiles & have to work at really small 16x16 pixel size,
its not easy to incorporate those fine older club heraldic extra details from years gone by & with added colours the worse they can look.

This clamour for simple identifiable emblems has caused many club fans in France & Italy to voice outrage - the new "J" Juventus badge/emblem is a shocker, as to is my local Nantes offering of an "N".

Once clubs represented cities & towns emblems flown on town halls but now not so much.
The City of Leeds Owls dont really scream Leeds Utd nowadays on first glance - so all facts considered our club badge a'int a bad 'un & can be seen amongst all the sponsors garb around it via our various kit colours now on offer.

[WTF11]

One factor that the thread overlooks is mobile phone design impact & another example of how modern tec is taking tradition out of the game.

As all club logos need to stand out on mobiles & have to work at really small 16x16 pixel size,
its not easy to incorporate those fine older club heraldic extra details from years gone by & with added colours the worse they can look.

This clamour for simple identifiable emblems has caused many club fans in France & Italy to voice outrage - the new "J" Juventus badge/emblem is a shocker, as to is my local Nantes offering of an "N".

Once clubs represented cities & towns emblems flown on town halls but now not so much.
The City of Leeds Owls dont really scream Leeds Utd nowadays on first glance - so all facts considered our club badge a'int a bad 'un & can be seen amongst all the sponsors garb around it via our various kit colours now on offer.

Not entirely disagreeing (for once!) but take the Scum badge, it has a reasonably "complex" design but is to be seen everywhere (unfortunately) and on everyting, including mobiles.

I could see a white rose between two owls with the club acronym (or full name) in a strapline ribbon underneath as a feasible(ish) design, and large enough to be adequately rendered on mobiles etc? And should there be a change, it would give said sponsors an opportunity to generate further revenue by issuing rebranded garb?

[george_kaplan]

Not entirely disagreeing (for once!) but take the Scum badge, it has a reasonably "complex" design but is to be seen everywhere (unfortunately) and on everyting, including mobiles.

I could see a white rose between two owls with the club acronym (or full name) in a strapline ribbon underneath as a feasible(ish) design, and large enough to be adequately rendered on mobiles etc? And should there be a change, it would give said sponsors an opportunity to generate further revenue by issuing rebranded garb?

Mate, I’d go a white rose … LUFC across it on a blue, yellow and white background. That’s all anyone needs to know

[hopelesslyoptimistic]

Mate, I’d go a white rose … LUFC across it on a blue, yellow and white background. That’s all anyone needs to know

Always loved the smiley badge

[Billyni]

Kiss my badge.

[WTF11]

One factor that the thread overlooks is mobile phone design impact & another example of how modern tec is taking tradition out of the game.

As all club logos need to stand out on mobiles & have to work at really small 16x16 pixel size,
its not easy to incorporate those fine older club heraldic extra details from years gone by & with added colours the worse they can look.

This clamour for simple identifiable emblems has caused many club fans in France & Italy to voice outrage - the new "J" Juventus badge/emblem is a shocker, as to is my local Nantes offering of an "N".

Once clubs represented cities & towns emblems flown on town halls but now not so much.
The City of Leeds Owls dont really scream Leeds Utd nowadays on first glance - so all facts considered our club badge a'int a bad 'un & can be seen amongst all the sponsors garb around it via our various kit colours now on offer.

It would seem, from the very small sample of responses generated so far, that a new badge (reflecting new ownership and a new direction for the club, reflecting its roots?), would be welcome? If as you have said previously, the club actually digest some, if not all of what is posted here (and elsewhere of course), they might take heed and perhaps conduct a supporters survey on the subject (get engagement with the rank and file, hmmm?)