Originally Posted by
1955pie
You are quite correct Old_pie, they do use the word "sustainable".
"Self sufficiency" is the ultimate way of becomimg "sustainable" though.
Further down in the statement we have
"What you can control is your chance of being successful over time and, by delivering on what I’ve spoken about today, we will take the club to another level financially and move towards achieving the state of ‘football eutopia’ by breaking even, or better still becoming profitable, while also providing one of the most competitive budgets in the league and the best possible experience for our fans."
That sounds like a target of self sufficiency to me. However unlikely.
The indisputable fact remains though that the money has to come from somewhere.
The owners? The sale of players? The fans? Having a small playing squad and running a very tight ship? Commercial revenue?
You tell me. Probably be a mixture of all of them.