A claim made to try to get some buy-in from American investors (the Yankees owner, etc). It was largely disingenuous, meant very little to Rotherham folk, and the song is still nothing to do with our strip of land regardless of legitimacy of claims to the name.
Just play New York New York when they are about to kick off instead of at the end when they've won. It's so obvious but it never dates old blue eyes singing that not like Bachelor boy!
Out of all the U turns that is one thing that will NOT be U turned. That song is a long term plan!