The phrase supporter’s loyalty gets banded around in this type of discussion a lot. Not sure what that means in the context.

Not all supporters attend games
Not all supporters but merch

Some attend games infrequently
Some are life long season ticket holders

In the 1980s some of our attendance figures were shockingly low .

I get that people are emotionally invested in the club and can fall into any of the buckets above but the phrase gets used a lot as if the supporters are entitled to something in return for said ‘loyalty’

The owners stumped up the cash to buy the club and they own it. They don’t owe people other than the season ticket holders anything and even then they have a contract that prescribes that relationship.

Instead if the owners take the Mickey then the fan numbers, attendances and merch sales will dwindle so that is the incentive to do the right thing.

There is no suggestion that the owners will reduce curent ST capacity and may increase it by a small amount.

The majority is likely to go on hospitality/boxes and separately premium general tickets.

That is kind of what most of the top PL clubs do and they are not a charity. It simply makes financial sense to do what they are doing in the way they are doing it.


Can’t wait for supporters groups to no doubt ask for reparations for abusing their loyalty.