
Originally Posted by
jackal2
The owners are clearly not "idiots", and nor are they "arrogant". I suspect some of those throwing such insults may accidentally be looking at themselves in the mirror.
Any and all football club owners will make mistakes, because plotting success for a football club is an extremely difficult and inexact science, especially if the ambitions of a club's fans sometimes outstrip the resources realistically available at the time.
The two fundamentals for me are motive and mindset.
In terms of motive, we need owners who are genuine in their intention to be the custodians of the club and maintain and leave it in secure financial shape, as opposed to a Russell King, who saw the club and its fans purely a vehicle for an elaborate fraud.
I would say our last three owners - Ray Trew, Alan Hardy and the Reedtz Bros - were/are all genuine in their motive. Some might raise an eyebrow at that description of Trew and Hardy, but then we come to discuss mindset...
I think Ray Trew and Alan Hardy were (also) both on a bit of a personal ego trip and very much wanted to be seen by the fans as the club's knights in shining armour. They enjoyed being the centre of attention and both seemed keen to seek "love" from the supporters on social media, which was forthcoming when things were going well, but not so when things went badly. They engaged too emotionally with the fanbase and it ultimately led to big promises and knee-jerk and ultimately bad decisions which saw the club gradually decline, albeit with some momentary highs along the way. They also became very sensitive to the criticism thrown their way when things went wrong, as if they naively believed the adulation of the fans for saving the club would last forever.
The Reedtz Brothers have had a noticeably different approach. They have kept their engagement with the fans genuine, but more at arms length, perhaps understanding that directors cannot afford to get wrapped up in the week-to-week emotional roller coaster that football fans ride on sites like this. The Reedtz's do communicate, and with sincerity, but at selected times on their terms, explaining their decisions in some detail, though not necessarily seeking or wanting constant approval or 'love'.
In terms of investment, the Reedtz have not made any 'promotion or bust' or 'top five budget' promises even though fans like to hear such things. The Reedtz's have explained only that they want the club to keep building and improving little by little, and even then, they warn that there will be setbacks because football is a game of variables.
They've also invested capital in infrastructure like the Padel courts and the Nest, and better matchday hospitality options, clearly with a view to sustainably increasing the club's revenue stream and ergo its ability to pay and increase wages, so we're not as reliant on form or attendances for our income.
The brothers have shown more than enough ambition to keep me happy over the past few seasons, and their strategy has achieved the most important objective of all: getting us back into the league. I also think they want to move up the league as soon as possible, but for those who think they're not ambitious to move fast enough, perhaps it's true that brothers would prefer a rate of progress that sustainably matches the development of the club's off-the-field revenue-raising infrastructure, rather than shooting too far ahead of what's sustainable and falling backwards very quickly.
To the frustration of some fans it took us several years to get out of the National League, but given that even the team which blitzed the National League found it quite tough going in League Two last season, it's arguable that the teams of Ardley and Burchnall would not have been quite ready for the step up at all. As it is, we survived comfortably last year and our current concern is a loss of form which in all likelihood will be temporary, even if it ultimately needs a couple more signings or a managerial rethink/change to get back on track.
Overall I'm satisfied with the current ownership, even if their calm, strategic approach can jar sometimes against the football fan mentality, which let's face it wants to win every week and be contending for promotion every year. The club seems to be in safe hands, but it might take a fair amount of time, patience and yes, trial and error, before we're ready for the next step up.