Good question Aya.
It’s the duty of any board of directors or owners to ensure that their business it stable and profitable, but there are certain times that they will plan ahead to take a risk and push the boat out so that it can compete with the competition. They may even have to do it at shorter notice to react into a change in the market or business opportunity. This could be investment in staff, technology or property for example, and could result in lower profits or even losses for the financial year, but the negative effect of not improving is usually stagnation, loss of business to competitors and decline.
Now I know some might say that football is in its own little (or big) cash bubble far away from the real world, but I was a senior exec at a FTSE 100 company up to 1999 with a 7 figure departmental budget, and since then I’ve run by own small business so I’ve both ends of the spectrum so to speak, and I think the general principle is the same in football away from clubs with megabucks owners.
There are times to consolidate and balance the books (or reduce losses) but every club with an ounce of ambition needs to speculate and grasp an opportunity to move forward when it presents itself. What better opportunity was there for a club to go for gold than to receive a substantial unexpected sell-on windfall when the team is near the top of the Championship and Premiere League football is the reward for success? When will we ever go for it if not this January when we’ve got the safest pair of hands running the team in decades, and how do they expect him to comptete unless the bottom 3 budget is improved?
I know everything is not black and white in football, look at Sunderland but I really think we’ve messed up again big time, and to read people on here and other forums now starting to turn missing out on promotion back to Wilder’s own performance is way off the mark and unfair IMO. If it hadn’t been for Chris we’d have been scrapping to stay up, not go up, in fact we wouldn’t even be up here to go up.