O/T How do iPro Sport make any money?

[WanChaiMiller]

iPro prefer to use the term Partnership as opposed to out and out Sponsorship deals.
RUFC were one of the first clubs and they’ve just renewed the Partnership for a fourth consecutive year, a deal that suits both parties.
A good marketing ploy which seems to work well.

I dont have any details of the deal. But, does the club pay for drinks supplied for the players to use? Does the club buy drinks from Ipro to supply through its retail outlets?

[Godsend.F.C.]

I dont have any details of the deal. But, does the club pay for drinks supplied for the players to use? Does the club buy drinks from Ipro to supply through its retail outlets?

I would think they get it for free and are using all their sports Partnerships to promote their product globally.
Alternative would be to just put out on the shops shelves, advertising on tv papers etc.
No idea what it costs to fill a bottle of water and add a few vitamins.

[great_fire]

From a report in 2014

Isotonic drink, iPro Sport, makes UK debut in convenience stores and supermarkets

Available almost exclusively to sport’s elite up until this point in time, the company behind iPro Sport has just signed a deal with Central England Co-Operative to become the first retailer to distribute the drink, thus finally making it available to the public.

iPro Sport positions itself as the healthy choice. Whereas a number of competitors use artificial sweeteners such as aspartame (an ingredient that accounts for over 75% of the adverse reactions to food additives reported to the FDA), it does not contain either artificial sweeteners or colouring, the company reports.

Following the purchase of Derby County’s stadium rights in 2013, the brand has created considerable hype in the region. Since then, iPro Sport has continued to make football a target and have established deals that position the brand as the official hydration partner to almost 75% of clubs in the Football League; top Rugby Union sides like London Irish and with Team Raleigh cycling.

The frustrating part for the public thus far has been that it has solely been available to professional athletes unless purchased online, but Central England Co-operative has decided to give the active public the chance to try iPro Sport; while allowing the innovators behind the brand to bring luminaries from the world of football into its stores to promote the drink directly to its customers in the months ahead.

So they sell in in Co-ops in Birmingham?

Or at least used to.

Can't see that bringing much money in TBH.

Still don't get it I'm afraid.

[great_fire]

See we're still sponsored by the sports drinks company whose products are almost impossible to find.

https://www.themillers.co.uk/news/20...e-competition/