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I think you've answered your own question.
Why on earth would you make something bigger if you can't fill it in the first place? There is simply not enough interest from the Rotherham public to justify extending the ground so the commercial team should have been coming up with innovative ideas to generate additional revenue when we were in the Championship.
They didn't do this which represents failure at so many levels and that can be further illustrated by the fact that most of the retail units are still empty 14 years after the ground was built.
.We were told by the chairman, that if we sold eight thousand season tickets, he would look at increasing the capacity,When we returned back to the championship last time, this figure was achieved.Nothing happened.just like the "state of the art training complex"we were also promised.When it comes to investing in this club,we have seen nothing from TS, but we were charged one of the highest renewal prices for our season tickets.It was cheaper to watch Premiership football at Sunderland than it was at the NYS.This lack of ambition has disappointed so many fans and recently lots of season ticket holders refused to come as a protest to this totally misguided club.If there is no change at the top we will be Titanic United.
Pretty sure we have bever sold 8000 season tickets.
Think the highest was around 7200,but I could be wrong.