
Originally Posted by
John2
I apologise.
The Princes Trust no doubt does a lot of good work.
Where we probably differ in our perspectives is in the motivations for its creation.
The Monarchy is literally a family business, and the family business is the brand.
There is a huge expectation that members of the royal family will be seen to be doing "good" things, that justify its existence and generate good PR.
It is harder for members of the royal family to not do charitable activities than to do them, given the incredibly cost-effective publicity this provides, and the goodwill it buys the Royal Family.
I can't help but roll my eyes at the creation story of the princes trust. In reality advisors probably told him he should lend his name to a charity and gave him a few options. The way it is spun is that he selflessly gave his £7,400 Navy severance package to help start the charity. We're fed this line and are supposed to be so impressed by this size of a gift from a billionaire.
Prince Charles has done a good job of leveraging his name and brand appeal to create a well-funded organisation that does good, and deserves credit for that.
But let's be honest, the real credit goes to those putting in the hours to do the actual work of running the charity day to day. How many hours a week to you think he really spends in a week working for the charity getting his hands dirty? They do all that work, he gets all the credit.
His role is really lending his image to it. Much like David Beckham does when he allows a company to make underwear with his name on it.
To be fair, Charles has also used(abused?) his status to solicit donations from Russian bankers in exchange for access to the monarchy, or offering Saudi donors honourary titles such as a CBE in exchange for cash.
Lots of this donated money mysteriously disappears to middlemen too.
But still, it does a lot of good work, and it generates a lot of "good will" for the royal family which as we can see fulfils the function of shielding them from criticism to an extent.