your still calling for right owners again and again.

the number of times i have been asked to sit on panels or be asked for my opinion on the landscape of football today across Europe seen through fans eyes is becoming increasingly common.
whether its brands or agency remits the 'suits' all want to understand how things are shifting from a community to an entertainment lens all looking for insights into where modern football culture and fandom are heading.

simple fact is clubs can be owned by individuals or families even private equity companies let alone investment funding organisations with Luton Town now owned by its actual match going fans nowadays.
the dominance of American influences and now multi club ownership has indeed certainly taken out that reliable comfortable aura that yesterdays fans held including myself particularly regarding match shedules which are now being polished up and thus shifting from being a sport into the newly boxed entertainment category catering for global TV audiences.

indeed global reach is the mantra uttered in many club boardrooms of which Wrexham are currently fully exploiting of offering progress in quality at the expense of breaking tradition and culture among their loyal rooted support.

we cannot have it all ways as so many swings and roundabouts involved but as traditional fans we can use our voice of concerns and that is where we differ as fans WTF.
all football clubs, brands and agencies are scrambling to understand what the hell is happening with the new generation of fans who do not seem to connect by the old terms of being a true supporter as in reality Gen Z has not walked away from abandoning football but its just rejecting the outdated, out of touch models that clubs have relied on for decades. clubs that get that fact and those that invest in culture, technology and community will thrive.

to conclude the once tribal loyalty of club first mentality with the blind allegiance is all being replaced by something more fluid, digital and culturally aware.
Leeds still buck the modern trend and are a fan-centric sport club who do value fans opinions and allow for fan influence. For example, Leeds now has various dialogue formats to gauge fans opinions and let them influence what the club stands for and what managerial actions are being planned.

clubs and brands that will win in this new era will not be the ones that just have the best teams or the biggest marketing budgets, far from it as they will be the ones that understand how to create moments that people care about as the next generation of genuine football fans want clubs that listen to them, respect their input and not just milk them for overpriced kits and matchday tickets - a culture shift that clubs cannot ignore much longer and as Leeds know damn well from the many structured complaints formulated from forums of inner club supporter channels that if they are not listened to then they are furthered into the external bodies that will certainly now require answering.

MOT