'Related Party Transactions', they are called, and UEFA can just put a line through them in the calculations. I guess this is one of the reasons Mike Ashley doesn't have 'Sports Direct' on Newcastle shirts.
You have to wonder about a business plan for funding a football club that relies on selling tickets for three years hence, and the Chairman starting-up a sports kit manufacturer that doesn't seem able to produce shirts in volume, a yet to be launched Energy Drink and a local Taxi firm, just so they can provide sponsorship? Is it just me or does all this look kinda wierd?