It's more an acceptance that, as I said earlier, it's one thing to draw up detailed theories of mass media, it's flaws and where we'd like to go from here, and as you quite condescendingly put it having to live "back in the real world", and make whatever decisions we can do now, with what we have, that might move us (very long term) to where we'd like to be.
Or at least opposing the existing trend that is seeing the concentration of mass media influence falling increasingly into the hands of fewer people with interests not for the benefit of society overall.