Thanks Rothbiz.
As we have nearly 8% more empty shops than the national average I think the positive slant on that story is very brave. Basically it says well done Rotherham for under-achieving. As you have some empty shops you therefore have too many shops.
There would not be as many empty shops if parking was free. The council must see that we have to compete with Meadowhall - which is not only weather proof, but has free parking.
Still - some shops have been filled - so at least some progress has been made.