The bubble needs itself to generate the overheated atmosphere to perpetuate rumour and misinformation. This is then sold to the masses as fact fuelling further rumour and hysteria. Providing a distance between parts of the bubble would help.
Looking back the retard tried to take on the P&J, giving away free papers etc. over a considerable period of time. Couldn't make it up here because generally the readership wouldn't buy into the over hyped two club scenario they were publishing. They didn't understand the problem because they couldn't see outside the bubble.
The hun then tried to take on the retard from within the bubble. They made some progress but only really hyped up further the rush to trashness that the bubble creats. This still pervades today. You just need to see how Jabba's influence at the Retard then at the Scum does for generating lies and forment amongst the gullible, further generating hype within the bubble. So the sycofantic press do influence the masses. Why do the BBC still long for another suck at the scum teat? Remember succulent lamb?
Pulling apart the parts of the bubble would help and maybe just force the press to see the whole of Scotland instead of just a single solitary self absorbed part of the country that nobody other than those who live there really gives a toss about. They might find out we don't all drink whisky and eat shortbread all afternoon. They might even find out that Glasgow isn't the powerhouse of Scotland's economy.