After five or six months , KV Oostende was taken over by Pacific Media Group (PMG). The new business partner Chien Lee clarifies to our what his plans are for the coastal team. "We mainly think long term," emphasizes the Chinese investor.

"Some paperwork remains to be arranged, but KV Oostende will be our 4th European investment," laughs Chien Lee, KV Oostende's wealthy Chinese business partner.

"We saw a lot of potential in this club. We can strengthen this team with our data approach and we can also bring sponsors. There is room for improvement and we see this as an opportunity."

"We mainly think long term. We have to go step by step, because it takes time to build a team."

PMG is guided by data. "We use data to identify talents. We are focused on young people, but it's not just about age. Of course you need time to improve a player. When someone is young, you have more time to to prepare for the next step. "

"With data you discover talents, but you can also see their use in other sports, in the business world and even during this crisis."

"But it is certainly true that there is also a lot of talent in Belgium. We have no doubts about that. And the KVO youth academy remains very important."

You discover talents with data, but it is certainly true that there is also a lot of talent in Belgium. We have no doubts about that. And the KVO youth academy also remains very important.

"You always have ups and downs"


Nice has already been sold, but PMG's portfolio also includes Swiss FC Thun and English Barnsley. Those are not immediately success stories.

"It takes time to make progress. We don't worry about that. You always have ups and downs and we take that into account."

"In the short term, we have to build a team at Ostend and find a balance in the club structure."

The Chinese-American businessman does not want to go into detail about the fate of the current players' core and the technical staff.

"When this corona crisis is over, we will come and support the team. I can't wait to be at the stadium. We will be there."