For 24 years I’ve had the European distribution rights to a certain brand Regis.
I’ve always worked really well with my direct contact throughout that period and it’ll be extremely sad when he retires in a couple of years.
On two occasions I’ve had to meet the ultimate boss of the company, two different men over a period of time.
The level of incompetence, stupidity and total ineptitude was staggering, both men were imbeciles, neither had a commercial brain at all and both were real europhiles, weighed down by dogma and procedures.
On one occasion I introduced a friend from Northern Ireland who was a successful sports wholesaler and a person who owned various brands distribution rights for his region.
He was a real expert in the golf trade and he wanted a brand of his own that he could build.
I had the golf under my umbrella of goods with this brand but I wasn’t doing much with it so Iintroduced him through my contact to the brands CEO.
The idea was that I’d have an agreement with the Irish lad whereby he paid a royalty ( as I did on the products that I bought with the brand name on ) and that he’d cut me in for 5% of the value of the goods he’d be importing for me standing aside.
He didn’t like the brands present golf products though, they were dated and not appealing to the market even in 2000 and because he had factory contacts in China and his own design team he wanted to create his own range with the brand name on.
This was the right idea, absolutely no doubt about this and it would help the brand itself move forward and improve as it could move in line with his designs.
The CEO was incredulous, pompously gesturing and giving this air of arrogance about why they didn’t need to go down this route but he would go away and “think about it”.
My friend Michael turned to me after the meeting and said......”Sorry Mick, but whatever he decides I cannot work with a f u c k I n g cretin like that”.
So the idea died that day.
20 years later my old Irish friend has his own very successful brand called MD Golf ( unbelievable that he used my initials......a p I s s take I think! )
He dominates the mid range golf market and is really clever at mimicking the products the top brands like Nike,Ping and Callaway produce and if the CEO hadn’t been such a prick then I’d have made a lot of money and the brand would now be a really valuable one.
In terms of golf it actually no longer exists!!
Throughout my 30 years ( this week ) in the sports trade I have hardly met any European business leader I have rated.