One of Irish trainer Gordon Elliott's horses collapsed and died on the gallops last week, it's not an everyday event, but it happens occasionally to every trainer, in every racing yard. Problem for Gordon is that he had no more sense than to sit on the dead horse and get himself photographed, and said photo was soon all over Twitter.

You could say that the ****storm now enveloping Elliott has to be seen to be believed, but not really, it's entirely what you would expect as the outraged PC Brigade goes into overdrive. His horses have been banned from racing in the UK, Betfair has severed all connection with him, he's the subject of an investigation in Ireland, British trainers have been loud and very public in their condemnation of him, if at the end of this he's still allowed to make a living from training racehorses I'll be very surprised.

Of course what he did was stupid, and he's sorry and regrets it, but that won't save him, he will now be hounded out of his job, whatever happened to punishment fitting crimes ?