i number of reasons i think,
the club are offering contract extensions to players like Gayle, Carroll, Fernandez, Dummett etc, when surely getting them off the wage bill would be Mike Ashleys first concern for the championship.
Bruce referred to Gayle's contract offer as "good news for HIM" rather than good news for us/club
Stavely's husband liking twitter posts regarding the club over the last week
Jamie Ruben doing the same
Nick DM starting his pictures again with brown ale and newcastle referenced.

I think something has shifted in the last few weeks, maybe im jumping to conclusions.

im always looking for positives