How to sell Season Tickets

[Returnofrros]

Agree with that. And to cover the cost we can start treating all adults over 23 as adults rather than reducing them back to kids' rates when they turn 65.

That's what I was hinting at.

I think I 1st suggested gradually phasing out pensioner discounts about 7 years ago, was looking for the thread but couldn't find it.

It's no a bash the pensioners, I'm now 7 year closer but when you think about it it's just ridiculous. The purpose of gradually reducing the discount is to give younger folk cheaper tickets.

I know it's very simplistic but the club should be growing the fan base from the bottom up.

I gave up my ticket during Billy Dodds fiasco and have never had one since. The Billy Dodds thing was the tipping point but I object to paying more for something that another as you say adult gets cheaper for no other reason than having a few more grey hairs.

Islay is correct 're golf clubs all the discount seems to go to the young.....an age discrimination I'm all in favour of.

[Returnofrros]

I'll also be fascinated to see if crowds are up or down or the same after covid.

I think a lot of folk in the game think there will be a mini boom in crowds like what happened post WW2 but I think some clubs may struggle to get back to where they were.......people have got used to switching the telly on, with the central heating at full blast, beer in hand without having to listen to football management experts and highly toned athletes filling out (To be fair free) advice.

I think if DFC are serious about engaging with the support (not convinced they are) they are going to have to come up with some new ideas.

[Deeranged]

That's what I was hinting at.

I think I 1st suggested gradually phasing out pensioner discounts about 7 years ago, was looking for the thread but couldn't find it.

It's no a bash the pensioners, I'm now 7 year closer but when you think about it it's just ridiculous. The purpose of gradually reducing the discount is to give younger folk cheaper tickets.

I know it's very simplistic but the club should be growing the fan base from the bottom up.

I gave up my ticket during Billy Dodds fiasco and have never had one since. The Billy Dodds thing was the tipping point but I object to paying more for something that another as you say adult gets cheaper for no other reason than having a few more grey hairs.

Islay is correct 're golf clubs all the discount seems to go to the young.....an age discrimination I'm all in favour of.

100% with you on that, young fan needs the discount more than the older fan.

[BCram]

Maybe a gradual normalisation of the ticket prices is the way to go. Without the numbers it is difficult know what the effect on the clubs finances will be. Getting more families and bringing in younger supporters as a result seems to me to be the key. How many of us were supporters because it was a family tradition? The club will know how much of their revenue comes from the pensioner concessions. Bringing the full price ST closer to the pensioner ST might be quite painless in terms of revenue. 1000 pensioner's pay £30 more for their ticket and 1500 full price ST drop by £20. Net effect on revenue is neutral.

What is the reaction to such an idea from you guys on here?

[hmac]

Maybe a gradual normalisation of the ticket prices is the way to go. Without the numbers it is difficult know what the effect on the clubs finances will be. Getting more families and bringing in younger supporters as a result seems to me to be the key. How many of us were supporters because it was a family tradition? The club will know how much of their revenue comes from the pensioner concessions. Bringing the full price ST closer to the pensioner ST might be quite painless in terms of revenue. 1000 pensioner's pay £30 more for their ticket and 1500 full price ST drop by £20. Net effect on revenue is neutral.

What is the reaction to such an idea from you guys on here?

First 500 or so season tickets pay for the CEO.

No thanks

[grantzer]

First 500 or so season tickets pay for the CEO.

No thanks

It's only the first 300,the foundation pay the rest...

[islaydarkblue]

Well, you’ve not come up with anything. The 6 game tickets never going to happen, and I doubt it would make much difference either.

On the contrary I have previously read posts about Dundee supporters not renewing their season ticket because they had changed their employment which has resulted in them not being able to attend enough home games to justify purchasing a season ticket.
A number of new golf clubs owned by by private companies now offer as an alternative to a full membership the opportunity for people to purchase 20 rounds of golf throughout the season and they can purchase extra rounds of golf at a reduced rate.
It would be interesting to know how many people purchase a season ticket at Dens for the next season having never had one before.
Three years ago a couple of Dundee supporters using their owner initiative carried out an investigation headed Dundee Football Club Season Tickets and PATG Price Study. https://www.dee4life.com/files/15538...cingReport.pdf
It was carried out during the 2017-18 season when we were in the Premier League. After completing the enclosed study they sent it to John Nelms. They never received a reply let alone an acknowledgement from John Nelms.
This study has been sitting in the Download and Minutes section of the Dee4life Trust website for over the past two years and it is well worth a read.

[islaydarkblue]

100% with you on that, young fan needs the discount more than the older fan.

You may change your tune when you are retired and have a reduced income. You just need to look at the people sitting in Main Stand at Dens. If the reduction for people aged 65 and over is ended then a lot of these supporters will give up purchasing their season ticket and attendances will fall even further at Dens Park.
People when they get older feel the cold a lot more than when they were younger and sitting in a freezing cold Dens Park is not good for their health. Nowadays people can sit in their nice warm house watching up to the minute football scores on TV instead of waiting for the final score on the teleprinter.

[BCram]

First 500 or so season tickets pay for the CEO.

No thanks

Depends on how you look at it. For me, Tim Keyes is responsible for the CEO and will set his pay. The club need to get selling more ST'S, surely you don't disagree with that, so what can be done. Cutting costs is merely masking the problem IMO.

[BCram]

You may change your tune when you are retired and have a reduced income. You just need to look at the people sitting in Main Stand at Dens. If the reduction for people aged 65 and over is ended then a lot of these supporters will give up purchasing their season ticket and attendances will fall even further at Dens Park.
People when they get older feel the cold a lot more than when they were younger and sitting in a freezing cold Dens Park is not good for their health. Nowadays people can sit in their nice warm house watching up to the minute football scores on TV instead of waiting for the final score on the teleprinter.

I have a bit more faith in the older generation. If the increase was small, and they could see a reason for it, eg a better ticket price for families or the standard ST price, then I think they might be supportive. The point you make about the inclement weather and the ability to be involved via TV at home is a much more serious threat to football in general. Summer football?