Quote Originally Posted by troodee1893 View Post
You are right about the Partick game and the important word was greatly. As a thank you to fans the prices were slashed to a ridiculously low figure. The club brought in way less than they would have from normal prices and the consequent normal/lower crowd. Even filling the ground at the price on that day would have resulted in less income but the club knew that and accepted the loss as part of the thank you gesture. The often suggested reduce prices and bigger crowds will make up the difference rarely if ever works. Firstly it really hacks off season ticket buyers if it is used more than once or twice. Secondly you really have to slash prices greatly to get folk who had no or little intention of going to the game to attend taking it into loss making territory. Sometimes I reckon we could not fill Dens if tickets were given away free. Thirdly and sadly it just plain does not work. Halve the price/double the crowd, I'm afraid is just pie in the sky!
Hospitality was sold out for that game.
However in my opinion hospitality at Dens Park is too expensive for the average supporter especially when the VAT is added to listed price.
Other clubs including local junior clubs in Dundee manage to charge a much lower price for hospitality packages so why can Dundee Football Club do likewise.
Over ten years a person who worked in the hospitality business told me that 30% of the cost of a meal is food with the remainder of the cost being overheads including staff wages and profit.
Therefore the club should reduce the cost of their hospitality packages to get ‘bums on seats’ as staff have to be paid whether there are a handful of people in hospitality or packed out.