I may be reading it wrong but in the Barnsley FC version of events El Ahmad seems to be trying to shift the blame for the Hex deal onto the Commercial Dept, headed by Andrew Clark. "We have a specific department that led on that".
Oh No El Ahmad, YOU are the CEO and have responsibility for overseeing the Commercial Dept's work, especially on something as important as the season's sponsors.
We all know bosses who are keen to shift the blame when things go wrong but will take the credit for anything they see as "good" things eg El Ahmad looking to take credit for the sticking plaster of Together Red bite size bits of sponsorship.
Summat's not reyt darn theear.