Threatening to pull advertising off social media if they don't clean up their act. Apparently they spend £7.1bn on advertising all over the world.

How bad is social media? What is it doing so wrong that a company the size of Unilever is going to stop using it? Can social media clean up it's act? Afterall it's just a platform for us to communicate isn't it.

Will social media ever be tamed? Is it too late?