New front of shirt sponsor

[MadAmster]

Loaded. A game store.

https://www.dcfc.co.uk/news/2026/05/club-partner-derby-county-announce-loaded-as-front-of-shirt-principal-partner

[Geoff Parkstone]

Never heard of them, but I'm no gamer

[MadAmster]

Gleaning from elsewhere that they used to be called CDKeys. Loaded was a rebranding a year or two back. They were on the Crystal Palace sleeves as sponsors last season.

Apparently they buy up games in bulk at discounted rates and then undercut the "official resellers".

Like GP, I too had never heard of them or their previous incarnation.

[SithHappens]

Hmmm, not the lads mag then.

CD Keys always seemed a bit dodgy, I used to buy now tv weekly or monthly subscriptions from them for pennies.

[MadAmster]

Hmmm, not the lads mag then.

CD Keys always seemed a bit dodgy, I used to buy now tv weekly or monthly subscriptions from them for pennies.

Seems they buy game keys, legit ones, in bulk in parts of the world where they are cheap and then undercut "ordinary" resellers in Europe and maybe the US.

[SithHappens]

Seems they buy game keys, legit ones, in bulk in parts of the world where they are cheap and then undercut "ordinary" resellers in Europe and maybe the US.

Im sure we wouldn't be getting into bed with dodgy folk.

Still would prefer it to be the lads mag lol.

[Geoff Parkstone]

Anything's an improvement on Just Eat

[MadAmster]

Im sure we wouldn't be getting into bed with dodgy folk.

Still would prefer it to be the lads mag lol.

Not sure how my post can be translated to them being "dodgy"

[SithHappens]

Not sure how my post can be translated to them being "dodgy"

I was agreeing with you.

[MadAmster]

I was agreeing with you.

My bad, as they say.

I don't think I'd fancy walking round Normanton at night in a shirt proclaiming "Loaded" on my chest